Have you ever considered becoming a blogger? Starting your own blogs is one of the best ways to express yourself while making a tidy supplementary income as well. But when starting your own blog, you will probably have to consider a number of factors. One of these is choosing what blogging platform to use. Luckily, this blog can help you answer that question for yourself.
6 Tips for Choosing the Right Blogging Platform
Deciding which platform to use for your blog is very critical to the present and future of your blogging dreams. When you ask around for information, you get bombarded by suggestions. One person will swear by Joomla, while another will insist WordPress is the best. It’s almost like asking people which internet provider they prefer. Some will say they prefer Frontier bundle prices, others will say AT&T offers the best internet.
The point I’m trying to make is, there is no easy or short answer to choosing the right blogging platform. The best I can do is offer you these 6 useful tips that can help you make the decision for yourself. Choosing the right blogging platform depends on:
- The purpose of your blog
- The audience you want to appeal to
- The control you need over your blog
- How much you are willing to invest in a blog
- The ease-of-use of the CMS
- Search engine requirements
Let’s take a closer look at these tips and see how they can help you decide how to choose the right platform for your blog.
The Purpose of Your Blog
The very first question you need to ask yourself when starting a blog is what kind of blog you want to run. You need to carefully think about the purpose of your blog. There can be any number of purposes behind it. Maybe you want to raise awareness about specific things like climate change. Maybe you want to document and share your travels. Maybe you want to get attention for your own business.
The purpose of your blog is important. Why? Because every blogging platform has its own personality, distinct from that of other platforms. Have a look at Tumblr. It is all about getting your thoughts some visibility with its journal-like interface. On the other hand, take WordPress. This is a more formal, business-oriented solution for website developers. The purpose of your blog determines the type of blogging platform you choose.
The Audience You Want to Appeal To
The second thing you need to know is your audience. Think carefully about what type of audience you want to appeal to. This will help you judge which blogging platform works best for you. Tumblr is extremely popular with younger audiences, especially with artists, teenagers, and activists.
But if your target audience is a lot more sophisticated than memes and gifs, you need to consider platforms like Shopify, Joomla, or WordPress. These platforms also allow you to add more modules, so you can offer more of what your audience likes.
The Control You Need over Your Blog
Another important point to consider is how comfortable you are with restrictive ownership of your blog. Many blogging platforms are popular because they offer a large range of features to choose from. They also help with getting a domain and hosting. But if you’re planning on using your blog for business purposes, you may not want to use a pre-made website. Mainly because they can be so restrictive.
However, certain popular platforms like WordPress offer you the freedom you need to let your creativity flow. Sure, you may need some basic coding skills and technical knowledge to make good use of this platform. But at the same time, it offers you the opportunity to create a better experience for your customers as well.
The Time You Want to Invest in a Blog
You can’t really get much done without spending money these days. Free-to-use services are just too basic and not up to the mark. Of course, just how much you are willing to spend on creating your blog is a crucial factor. It determines which blogging platform will best suit your budget. Free channels like Tumblr or Blogger are always options. But if you’re hoping to make an impact on your audience, they may not always be suitable.
Paid blogging platforms are, well, paid platforms. That means you pay them in exchange for a number of features you won’t find on free blogging platforms. These additional features mean you can offer a much more customized experience to your visitors. However, you also need to factor in the costs of theme designs and hosting.
The Ease of Use of the CMS
The content management system in use on a blogging platform can be a deal-maker or a deal-breaker, depending on how good it is. Most popular platforms contain efficient and simple CMS that handle inputting text, images, and videos into your blog. You need to know if you can operate the CMS without detailed coding knowledge. You also need to know the trade-off between customizability and ease-of-use.
Search Engine Requirements
Blogs are so successful these days because they make it easy to get organic attention on popular search engines like Google. But if your blogging platform lacks optimization for Google or other search engines, it won’t be as successful.
The search engine will have trouble showing your content as relevant answers to search queries. That means even if you write an amazing piece on Frontier FiOS packages, Google may not see it as relevant. This would mean fewer people see your page as a result, and even fewer visit it. For the best results on your blog, always go for blogging platforms that are optimized for search engines.