It is a dream of a content marketer to get hundreds and millions of views at a piece of content. It is amazing how shareable content can take your brand to new heights. It makes the content discoverable and boosts your brand’s recognition. The one video that a company upload on YouTube, an informative Wikipedia page published by Wikipedia writers or a creative blog posts on your site can attract millions of viewers and potential customers who never knew about your brand. This is only a single possibility. However, the question is, what makes content go viral on the internet?
Here are eight ways to make content that sparks the interest of the people to share your content
- Do it better than others
You can use various apps and tool to analyse which content is performing well in the industry. Identify gaps between the content to engage the audience with your brand. You can follow the usual narrative having an introduction, a body, and a conclusion. Add details in your content that can interest your readers and validates your ideas. Find trending topics to write on and make it creative so the user can be interested in engaging with the content.
- Project yourself through the content
It may sound complicated, but it is undeniable that people share a part of their lives on social media platforms and love quotes, humour, memes and content that can add value and develop interest. You need to get the word out for your business, what is better than using social media to personalise the content and make it shareable?
- Make use of social bookmarks
You can have the assistance of social bookmarking sites that can help you to gain an audience speedily. You can use different sites and platforms to promote your content. Other than that, you can take advantage of forums that target your industry. Make sure that you invest a little time to engage with content already present on the platform, so you’re not blocked as a spammer.
- Target your forte
Many marketers think that the broader audience you appeal to, a better number of people will share your content. However, this is not the case. Targeting to more is like targeting to no one at all. You need to focus on your niche market to make a mark.
- Don’t just tell, but provide visuals.
A short well-executed video is one of the most preferred types of content for a countless number of web users who devour content on a consistent basis. So don’t just say things, you need to show your audience to let them trust your word. With engaging visuals, you can increase your sales and make recognition in the world of businesses.
- Tools can help in content creation
A creative tool can help you to get something amazing every time to need a visual image of anything that you write. There are many tools which consist of thousands of professionally designed social media templates and graphics to engage the audience. You can score by creating clean infographics simply by using creative tools instead of going to a designer.
- Is your content meeting the goals?
It is likely that you have set some marketing goals which you need to meet at a particular time being. Use the performance indicator tools to measure your content’s success. Moreover, you can use analytical tools to make sure you get the required results.
- Add call to actions
In order to convince the reader or viewer to take action, you need to add a call to actions phrase in your content. Don’t just leave the readers hanging; you need to navigate their way through the content to generate more leads and convince them to share. You can also ask them to leave a comment or share your post.
You need to get your content out in the market to generate more leads and traffic to your business. Meeting the targets mentioned above can help you to spark the interest of the audience to share the content.