link building strategies
Digital Marketing

9 link building strategies to strengthen your SEO

The link building has taken a little lead in the wing in recent months with Google who began to severely punish certain techniques. It is therefore high time to take a look at the various existing and risk-free methods that will allow you to create quality backlinks, in order to strengthen your SEO, that is to say, to climb in the results search engines.

What you need to know is that the following 9 link building strategies should be used sparingly always prevails over quantity, especially in SEO!

1. SEO directories

But quality, please! I can not say it enough. There are still effective directories, at high PageRank, that can bring you some relevant backlinks. Be sure to carefully select the sites you sign up for. If possible, choose them in your theme, to further target your SEO and to please Google. 

Some of the most popular directories where you can register with your eyes closed include:

  • Dmoz
  • Webrankinfo

2. Press releases 2.0

Use sparingly and especially rigorously! Press release sites may allow you to have some additional links. However, as for directories, we must pay attention to the selected platforms and especially to put a single text.

This remains a complementary technique, but the impact is rather limited. I’m talking about it here because it’s still in use, but it’s not on that point that you have to spend a lot of time.

3. Link exchanges

I already see SEO professionals make me big eyes! Obviously, do not make the link exchange at any price, without looking at the quality of the site, nor its positioning. The best is that the approach is natural and that you exchange your links with blogs that you like and follow. It is the guarantee of having exchanges done in the rules of the art and not to be sanctioned by the bad Penguin of Google.

4. Blog comments

We are now entering the heart of the matter with a method that works on several levels: comments on blogs with the same theme as yours. Not only is it a great way to recover qualitative backlinks, but also to become known and develop its network. If you take the trouble to make constructive remarks, then you will inevitably get noticed by the author and the readers.

On the other hand, I insist on the notion of relevant comment! If you simply write “super article” or “I too have written an article on the subject, you can read it here”, you are certain to never see your comment published and to be considered a spammer. In general, we need to establish good relationships with bloggers as some are gaining more and more influence.

5. Participation in forums

Always related to your field of activity of course! Participating in forums, interacting with other professionals or amateurs in your sector and above all signing each message remains an effective method to obtain quality links.

By the way, all like blog comments, you can expand your network, advertise your site and thus get more clicks. This mix of practices will help you get back into the results.

6. The link baiting

It is not more natural than links obtained through link baiting. This technique of “fishing links” guarantees a perfect referencing quality because the backlinks are 100% voluntary.

They are not directly yours but come from Internet users who really appreciate your content and share it with pleasure, without asking anything in return. 

This method requires time and investment because it requires you to be known and develop your relationships on the internet. It can be done thanks to the two techniques mentioned above: comments on blogs and participate in forums. But not only!

By setting up an effective community management thanks to a stronger presence on social networks, you will be able to obtain links from link baiting more easily.

However, this technique is only possible if you have a relevant content marketing strategy and offer high value-added content. Also think about micro-content (infographics, short, quotes), contests or polls to obtain a viral effect and thus receive multiple links back natural.

7. Guest articles

No, the guest-blogging is not dead and can still be very useful to the blogger, as to the guest! If you have the know-how to value, then think about this method that allows you to build strong partnerships with other blogs in your industry and to introduce you to a new readership. If you are looking for an outreach agency then you can contact Pixxoma. In addition, your host will make one or two backlinks of your choice, always useful for your SEO. Finally, guest-blogging can strengthen your link baiting: users who discover your blog may spontaneously share your articles.  

8. Watch sites

These give you the opportunity to share your latest articles, for free, and to share their visitors. Many of them receive many Internet users every day who use them to do their watch (this is the whole principle). You can submit your latest tickets and thus increase your number of visits while getting backlinks. T

9. Social networks

Social networks are especially effective for having extra backlinks, especially if you use a URL shortener! Indeed, some services offer a 301 redirect, which generates an additional path between your site and the user . As a result, you have an incoming link to your blog. 

The other advantage of a stronger presence on social networks is to make yourself known and see your articles be cited on other sites.So it’s a great way to strengthen your link baiting. 

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