Retail Ready Packaging (RRP), also termed as Shelf Ready Packaging, refers to secondary packaging that is ready to sell. Primary packaging houses the product while secondary packaging does protection of primary packaging.
RRP is placed directly onto the shelf without the requirement of unpacking the inner contents. The RRP market is quite new, having been launched in the UK, around 2006. RRP solutions placed on the shelf are made mostly of corrugated cardboard. Such boxes, which account for over 50% of total demand, offer the sturdiest opportunities. Apart from corrugated cardboard, there are also reusable plastic options for retail ready packaging.
Demand for RRP is rising with brands throughout the retail market, making the switch. RRP is all-inclusive secondary packaging, which is subject to optimization for display and stocking at stores. Different kinds of RRP choices are available such as counter displays, pallet displays, and case stackers. When designed properly, RRP can contain products that are individually packaged, avoiding the requirement for store employees for unpacking and displaying every product on the shelf.
Needs of RRP
Following are the typical 5 needs of RRPs:
* Easy to Locate
Products must be easy to find both in warehouses and shelves. Hence, the RRP front panel must feature clear graphics and text indicating information about products.
* Easily Opened
It must be very easy and simple for opening RRP without requiring special tools like knives or box cutters. The RRP usually features simple tear-offs and clear instructions for opening. But it also needs to be strong enough to endure the process of supply chain and transport, without any damage to the product within.
* Easily Stocked
Stocking merchandise may be a labour-intensive and time-consuming procedure. RRP is fashioned to be easily stocked in shelves, minimizing physical effort and time for employees of stores. For instance, handles fitted to packaging can aid employees with the placement of products on shelves in allotted spaces.
* Easily Disposed
The disposal and breakdown of RRP will require very less storage space and time. It must also be reusable or recyclable to minimize waste from packaging.
* Easy Shopping
When the consumer finds the product he wants, he must have the capacity to access it from RRP or keep it back with ease. The package label must clearly indicate product information like expiration dates and food allergies. Basically, the RRP must render the experience of shopping as straightforward and simple as possible.
Advantages of RRP
RRP offers a wide range of benefits compared to conventional retail packaging for consumers, suppliers and retailers. These are:
* Holistic Thinking by Brands
Package design has a high impact on pallet optimization. Brands will consider how products will endure the vagaries of the supply chain – from the warehouse to shelf. Through RRP, brands are able to avoid long-term costs with regard to terms of damage to products.
* Avoiding Stock – Outs of Brands
Easy and quick loading prevents stock-outs faced by brands or when a retail merchant runs short of inventory for a particular product. Increased time on shelves implies better brand exposure and better sales.
* Reduce Waste in Packaging
Effective packaging reduces waste and controls expenditure. Retailers incur less money and time while discarding package material at the culmination of the lifecycle of the product.
These are all some top facts about retail ready packaging.