Mobile apps started as games and entertainment. They were designed to keep the mobile user engaged with their device. But they have evolved into something much more than that. Today, people use mobiles for so much more than just calling. Everything that you do, other than calling is likely done on apps. Even businesses depend on them to reach their customers.
All our social media browsing is through an app, even our emails. Provided we have an internet connection. And that is something we all can’t live without! We’ll forget to eat food but we will never forget to pay our internet subscription fee each month! More so if you are a business owner. I know I certainly can’t afford to lose subscription to my Spectrum internet packages. Like the internet, mobile apps are also a necessity for a business to grow.
How Are Apps Essential for Business?
For any business, brand awareness is crucial, to begin with. What is the second most important thing for a business? Reaching its customers. Apps can help with all of that and more. A good app can add value to your business for your customers. And allow you direct access to them.
- Improve Customer Service
- Increase Access to Customers
- Business Growth
- Open New Marketing Channels
- Improved Brand Awareness
- Instill Loyalty in Customers
- Higher Visibility
#1. Improve Customer Service
Customer service is crucial for any business. It doesn’t make much difference if a company follows B2C or B2B models. Customers need to support after-sales. And apps make that easy. It’s easy to imagine a scenario where a B2C business needs to provide customer service. But most B2B businesses, unfortunately, don’t realize the importance of it.
Let’s take the example of an SEO marketing business. Clients can come from all over the world. And if some of them have an issue with their service then they need support. To facilitate that an app could have an FAQ section. Giving customers an app to voice any concerns can create a better company image.
#2. Increase Access to Customers
Access to customers can mean a lot of things for a business. but most of all it means more opportunities to sell. Businesses spend a lot of money to buy customer leads. But with apps, the customer base is already present. And you have a direct wat to communicate with them.
So if you have any special offers or discounts that you want to advertise, you can use your app. you can easily send customers to push notifications through your app.
#3. Business Growth
The only sustainable way a business can grow is if it increases sales. And apps are terrific to boost sales. One of their most basic functions is convenience. By making buying your product or service convenient, you are already a step ahead of the competition.
Most customers prefer convenience over almost anything else. So making an app that is easy to navigate makes it easier for customers to buy from you. That results in better sales figures for your company.
#4. Open New Marketing Channels
How much do you spend on marketing? Apps can help you save money in the implementation of marketing strategies. Traditional marketing strategies are not as effective as they were a decade ago. In the technological age, you can go further with digital marketing strategies. And apps open a new portal for marketers to focus their attention.
Additionally, apps can allow personalization of your marketing strategies. That means you can target smaller groups of people. That allows for more creative marketing and leads to higher conversions.
#5. Improved Brand Awareness
If a customer has your app on their phone, then you are constantly in their line of sight. Even if they are not using your app, they know it is there. Whenever they are using their phones, scrolling through their pages, you are there. When you send them push notifications, they see it. They might not read every notification, but they will know that you sent them.
So it puts you in the unique position to constantly be in their notice. That is great for your brand awareness. But remember that there is a fine line between good brand awareness and bad. If your app is annoying, they will associate negativity with your business. So while push notifications are a good thing, you shouldn’t send 10 notifications a day.
#6. Instill Loyalty in Customers
An app can allow customers to feel that they can easily communicate with your business. Voice their concerns and be heard. That can go a long way in instilling loyalty.
#7. Higher Visibility
An app allows you to always remain visible to your customers. Even if your customers don’t use your app often, you are visible to them. They will keep getting reminded that you exist and that they can reach your business whenever they want.
Businesses can enjoy tremendous benefits from developing apps. I believe that all businesses should have apps dedicated to customer service. Just like my Spectrum customer service app which I use whenever I need to report a problem. Apps can improve your business image. Making customers feel like they can get in touch whenever they need to.