Biometric technology is reshaping travel and tourism businesses as well as their customers.
Good old methods of hiring a security team, to keep enterprise boundaries highly protected are still working, but there are more modern ways including face verification that require your attention.
Facial Verification techniques play a vital role in the travel industry, improve operational efficiencies and meet customer’s expectations.
Biometric Verification is very efficient in saving time and money for travel businesses.
Face Verification Technology-How it Works:
Facial recognition is verified human faces through technology that uses biometrics to map facial features from a photograph or video.
It checks the details and important information with a database of selected faces to find a perfect match. Here is how it works:
A picture of the face is captured from a photo, video or a good camera.
Facial recognition software maps the geometry of your face. This mapping measures the distance between facial features. The software identifies facial landmarks that distinguish the face and get a facial signature.
The data is then compared to a database of known faces.
The final step is decision making. Faceprint is matched to an image in a facial recognition system database.
Face Verification In Travel Business:
Below are some ways how facial verification technology is being employed in the travel and tourism industry:
To Enhance Security at Hotels:
Facial recognition can be beneficial to the travel industry in increasing security and there are several uses within this area. For example, facial recognition can be used to give access to a guest at a hotel room, gym or another hotel facility.
It can monitor people coming and going out of airports to prevent crime. For instance, Customs officials at Washington Dulles International Airport made their first arrest using facial recognition in August 2018, catching an impostor trying to enter the country.
Using the database, the technology can accurately alert hotel staff to the presence of people with bad behavior or bad history, that too in no time, allowing them to be more easily removed from the premises or reported to the police.
For Enhanced Personalisation:
Biometric Authentication recognition technology can be used to improve personalization for customers. Hotels and other companies can identify people instantly by face recognition of the available database.
During the time of purchase or bookings, the customer or a guest is asked to provide his latest picture so that cameras at the hotels can match and identify the faces when they arrive and provide them access.
Hotel staff can then welcome them by name and use the booking information to ensure they get a service that is more specific to them. It can also identify anyone who has stayed in the hotel earlier, allowing them to be rewarded for their repeat custom.
Increasing Passenger Onboarding:
You might be accustomed to having an agent scan your boarding pass at the gate to board your flight. At least one airline scans your face.
Biometric Authentication provides flawless and real-time verification of travelers, thus securing the traveling industry from multi-million dollar losses. The services protect against online identity theft and other criminal activities.
For instance, in the US, Delta Air Lines has already begun trials of using face verification as a way to speed passengers through airports.
Similarly, JetBlue is testing facial recognition equipment at Boston Logan International Airport to match travellers with their passport photos.
Concluding it, face verification has made things easier. Passenger is not needed to wait in a long queue for security checkups to be done manually.
New technologies are providing a gateway to many advancements in the travel and tourism business to enhance both customer experience and business revenue.