Multi-service providing business is the future. People’s craving to get their need fulfilled on demand seems to be neverending; businesses irrespective of their structure have started to incorporate on-demand service to be more approachable and user-friendly. Initially, companies like Uber offered taxi and food delivery service through stand-alone applications and generated almost tremendous revenue in a short period. Whereas, today, the evolution of technology took applications to the next level. Businesses have started to incorporate multiple services into a single application to be more feasible.
Gojek was the first to implement this idea in the market. Launched in 2010, the company started off by providing ride-hailing service in Indonesia but later planned to encompass different services under a single solution. Currently, the app has more than 25 million monthly users with over 108 million downloads. Besides, in its on-going series F round of funding, it has managed to raise $3.1 million backed by a few giant investors like Amazon.
However, the business is only at its initial stage of prosperity and there is still enough space to fill the rack. If you are looking for a long-term revenue generation business, then building a service like Gojek will be beneficial. But make sure to provide highly demanded services, only then you can able to grab a few potential customers. Also, you must investigate your competitors’ strengths and weaknesses in the market for the betterment of your business.
In this article, we will explain a few drawbacks about Gojek through which you can get a glance at where to improvise your app.
1. Availability of drivers is not displayed instantly
This is one of the most common complaints that Gojek received from its customers. A taxi booking application must display the availability of drivers at the time of the request. But this app takes around 15 to 20 minutes to show while the rider has to try at least 4 to 5 times to find a driver. People opt for apps to find rides effortlessly and if your app fails to do so, then you may not customers. Thus make sure to keep the process simple and test multiple times before launching the application. Once you give instant rides for your riders without any wait, then there is a high chance to get recognized soon in the market.
2. Booking confirmed, but no driver details
This is another major issue among users when trying to book a ride. If the rider experiences a booking failure, the app guarantees to find the new ride in the next few minutes by intimating it via push notification. And in other cases, it sometimes even shows that a ride is confirmed by not displaying any driver information. If the passenger tries to view, the app displays an empty page making the user wait for at least 10 minutes. Therefore, when you develop the application ensure to make this process hassle-free.
3. Poor geo-location suggestions
Poor map suggestion is another serious issue faced by users after they start to use the service. That is, whenever the user tries to enter the exact location, the app only accepts the locations that are prebuilt in it. This created a troublesome experience for users while communicating with the driver regarding the location. So, ensure to provide this feature promptly to customers.
Apart from this, there may be even more issues. All you have to do is spare enough time for investigating the weaknesses of your competitors. Once you get a handful of information, you can layout your plan. It doesn’t matter whether you are developing a brand new app or choosing a Gojek clone, you have to be user-friendly.