The report titled “Europe Car Rental Market Outlook to 2025- By Region (France, Germany, Spain, United Kingdom, Italy, Portugal, Ireland, Poland and Others), By Fleet (Compact, SUV, Luxury) and By Purpose (Leisure and Business), Car Sharing By Fleet Size and Users and Cab Aggregator By Revenue and User” provides a comprehensive analysis of the Car Rental Market in Europe. The report covers various aspects including overview and genesis, market size in terms of revenue and fleet size, market segmentation by fleet type (Compact, SUV’s and Luxury), by country and purpose (Leisure and Business). The report also covers country snapshots of Germany, Spain, United Kingdom, France, Italy, Portugal, Ireland & Poland and snapshot on Car Sharing, Cab Aggregator and Car Pooling Market in Europe. It also provides comprehensive information on trends and developments, issues and challenges, SWOT analysis and major mergers & acquisition deals in the industry. A detailed competitive landscape including competitive scenario, cross comparison matrix, strengths and weakness of major players, market share on the basis of fleet size in France, Germany, Spain, United Kingdom, Italy, Portugal, Ireland, and Poland and company profiles are also included in the report. The report concludes with the future projections for the above mentioned market segments and analyst recommendations that involves key strategies for the existing players to ensure their profitability for the coming years and suggestions for potential entrants highlighting the major opportunities and cautions.
Europe Car Rental Market Overview and Size
Europe car rental market witnessed growth during the review period 2013-2018 in terms of fleet size and revenue owing to expansion of local and international players in the market and rise in tourist arrivals in European countries. The market was observed to be at the growth stage owing to increase in investments in the market, fall in prices offered by service providers and innovative strategies adopted by companies in European countries. Profitability associated with car rental companies are highly correlated with the prices offered, operational efficiently, quality & reliability and innovative market penetration strategies adopted by the companies.
Europe Car Rental Market Segmentation
By Region: France accounted for highest market share in Europe car rental market on the basis of revenue in 2018. This was followed by Germany, Spain, UK, Italy, Portugal, Ireland, Poland and other European Countries respectively. Additionally,United Kingdom dominated car rental market in Europe on the basis of fleet size in 2018.
By Fleet Type: Compact vehicles accounted for highest market share in 2018. Compact vehicles such as Ford Focus, Volkswagen Golf, Seat Leon and others remained the most popular car type for car rental services in European countries. SUV’s accounted for the second highest market share followed by Luxury & Premium vehicles.
By Purpose: Cars rented for Leisure purposes contributed majority share in the car rental market in Europe. Remaining share was observed to be captured by business or corporate car rental transactions in 2018. It was witnessed that car rental market in Italy, Spain, and Portugal was inclined towards leisure transactions whereas Germany, Belgium and UK was inclined towards business transactions.
Europe Car Sharing Market: Car Sharing Markethas been growing owing to a rise in the number of local and international players operating in the European countries. Germany has been observed to the largest car sharing market across Europe in terms of fleet size and number of customers. Additionally, a positive growth rate has been observed in United Kingdom, Italy and France car sharing market owing to increase in the fleet size and number of players in the mentioned countries. Few major players in car sharing market are Sharenow, Zipcar, Getaround, Ubeeqo and others.
Europe Cab Aggregator Market: Cab AggregatorMarket in Europe has been growing owing to a rise in the number of users and operational locations in the region. United Kingdom has been observed to the largest cab aggregatormarket across Europe in terms of number of players and users present in the country. Major players in Europe cab aggregator market are Gett, Uber, Freenow, Bolt, Cabify and Kapten.
Car Rental Market in Europe is moderately concentrated owing to top five international players namely Europcar, Sixt, Hertz, Avis Budget Group and Enterprise-rent-a-car dominating the market across all European countries. These five major players are present across all European countries capturing more than 60% market share in terms of fleet size and revenue. Other local rental players in the market are Ucar & ADA in France, CC Rent a car & Euromobil in Germany, Pepecars & RecordGo in Spain, Maggiore in Italy, Guerin-rent-a-car in Portugal, and Express & Panek in Poland. Global companies enter though strategic partnership with local players in the form of franchisee, merger or acquisition in order to expand their operations in the country. The players in the market have been competing on the basis of price, customer service quality, ease of vehicle rental and return, vehicle availability, reliability, rental locations, product innovation, national or international distribution and other value added services in order to differentiate their service offerings from other players in the market.
Car Rental Market Future Outlook and Projections
In future, it is anticipated that car rental market in Europe will be fuelled by rise in tourist arrivals, economic growth in major European countries, regional expansion of players in terms of fleet size, increase in customer spending, initiatives undertaken to reduce traffic congestion and carbon footprint by government bodies across various countries and growth in investments in technology by major players in the market over the years.
Key Segments Covered:-
Europe Car Rental Market
By Fleet Type
Luxury and Premium
By Rental Location
Europe Cab Aggregator Market
Europe Cab Aggregator Market By Revenue
Europe Cab Aggregator Market By Number of Users
Europe Car Sharing Market
Europe Car SharingMarket By Fleet Size
Europe Car SharingMarket By Number of Users
Key Target Audience:-
Car Rental Companies
Ride Hailing Companies /Cab Aggregators
Car Sharing Companies
Ride Sharing Companies
Government/ Regulatory Authorities
Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019F-2025F
Europe Car Rental Market
Avis Budget Group
Europe Cab Aggregator Market
Europe Car Sharing Market
Key Topics Covered in the Report:-
Operating Model of Europe Car Rental Market
Europe Car Rental Market Size, 2013-2018 (By Revenue and Fleet Size)
Europe Car Rental Market Segmentation (By Region, By Fleet Type and By Purpose)
Country Profiles (France, Germany, Spain, United Kingdom, Italy, Portugal, Ireland and Poland)
Snapshot of Car Sharing Market in Europe
Snapshot of Cab Aggregator Market in Europe
Snapshot of Car Pooling Market in Europe
Upcoming Mobility Trends in European Countries
Mergers, Acquisitions and Partnerships in Car Rental Industry
Trends and Development in Europe Car Rental Market
Regulations in Europe Car Rental Industry
Issues & Challenges in Car Rental Service Industry
SWOT Analysis of Europe Car Rental Industry
Competitive Landscape in Europe Car Rental Market
Strength & Weakness of Major Players (Europcar, Sixt, Avis Budget Group, Enterprise and Hertz) in Europe Car Rental market
Cross Comparison of Major Players (Europcar, Sixt, Avis Budget Group, Enterprise and Hertz) in Europe Car Rental Market, 2018
Company Profile of Europcar, Sixt, Avis Budget Group, Enterprise and Hertz
Europe Car Rental Market Future, 2019F-2025F (By Region, By Fleet Type and By Purpose)
Analyst Recommendations for Europe Car Rental Market
For more information, refer to below link:-
Saudi Arabia Car Rental and Leasing Market Outlook to 2023- By Business Model (Car Leasing and Car Rental), By Fleet Type (Small Category, Medium Category, SUV, Premium/Luxury) and By End Users (Logistics, FMCG, Oil & Gas, Construction, Government and Others)
Australia Car Leasing and Rental Market Outlook to 2023 – By Type of Car, By Region, By End User, By Rental Booking Purpose, By Rental Booking Mode and Ride Hailing Market- By Type of Ride, By Hailing Purpose and By State
Ankur Gupta, Head Marketing & Communications