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Job Search Guide: How To Send An Effective Cold Email Outreach To Potential Employers

First things first: What is a Cold Email Outreach? 

In case you haven’t heard the term, cold outreach refers to contacting someone you don’t know, who works in a company where you don’t have any existing networks or mutual contacts. Warm outreach, on the other hand, refers to emailing a person you have met in the past or someone you were referred to. 

Of course, you have a higher chance of securing a position in a company where you have insiders backing you up. But what if you don’t have any references or connections (or your own network runs dry), and you have no choice but to start from scratch and send cold emails? 

Stepping up your email game is one of the best modern job hunting strategies that could take you closer to your dream career. With the right approach, it’s possible to land a job with a well-written cold email. Here are 7 tips to get you started. 

1. Find the right person to email 

Navigate their company’s website and look for their official recruitment or HR services email. 

Want to reach a key person other than the HR dept? Companies also often list the names and positions of staff members, so you’ll know who to contact. You can also track down relevant people using LinkedIn and other job search and social networking site.

2. Introduce yourself

Have a brief greeting, then introduce yourself to establish a connection. Let the person know your name and what you do. It could be as simple as, “I hope everything is going well on your end. I am Sophie, a web content writer based in Sydney, Australia.”

You should also state how you found the recipient’s information. 

3. Make your cold email warmer by establishing relevance

Make your email warmer by making yourself relevant to the person you’re writing to. Do a bit of research and look for some common ground with the person you’re reaching out to. 

You can reference their work, like an article they published or a campaign they worked on. If you’re emailing the HR services, acknowledge the company’s notable contribution to the industry.

For instance, you may say: “I came across an article you wrote about the effects of social media on mental health, published in Reader’s Digest, and I find your perspective interesting.”

4. State your specific purpose in a concise manner

Once you’ve introduced yourself well, state your specific reason why you’re sending an email. Be as direct as possible to give your recipient a clear picture of why you exactly want to talk. Are you seeking a full-time job in his/her company? An internship? Are you planning to attach a resume should there be a vacant position? 

This is also the part where you flaunt and sell your strengths professionally and concisely. List concrete skills and experiences, showing how you’d be a good fit. Provide them with sufficient details to get them interested to get to know you, but not so much that they’ll get bored reading your mail. Remember to keep everything grounded on how you can add value to their company. 

5. Close with a call-to-action statement

In the last portion of the email, include a call to action – what specific response do you expect from your recipient? 

Keep your ask small. Don’t make your recipient feel like they’re making any big promises by responding to your email. Put yourself in their shoes: wouldn’t it be easier to say yes to someone who’s asking to meet up for coffee to further discuss things than someone straight-up asking for a job? End the email with a question regarding the recipient’s availability. 

6. Edit your email to perfection

Who wants to read a long email with thick block paragraphs from someone they don’t know? No one. That said, make sure to keep your outreach email short, concise, and polite. Use short, simple terms and paragraphs. Let go of the fillers, overly flowery adjectives and forms of flattery, but make sure you have a captivating introduction.

After the call to action statement, sign off with your name along with your contact information. 

7. Don’t be afraid to follow up

If it’s been a full week and you haven’t received a response yet, it’s acceptable to send a follow-up email to send the notion that you’re still interested. 

To avoid getting anxious about whether the recipient has read your email or not, think about installing an email tracker plugin. Here, you’ll be informed if your message has been opened or not so you can formulate the right follow up response. 

Author Bio: Carmina Natividad is a creative writer for HR Dept Australia, a provider of affordable and pragmatic HR services and employment law advice in Australia. Writing about helpful career management solutions for both employees and employers is her cup of tea.

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