With all the changes and updates on Google’s algorithm, dominating the search results has never been this difficult. Many practices from before are now deemed ineffective and harmful. As a result, there are websites suffering from sudden drop from their ranking including their site’s traffic data. To cope and handle these changes, digital marketers from all over the world are continuously making an effort to learn and update themselves on this matter. Fortunately, their works pay off as they’ve come up with techniques that will support their online marketing campaigns.
As someone who is managing a digital campaign, be it small or big, it’s important to know these things. That’s why to further support your existing initiatives, here’s a list of proven SEO techniques that’ll help you be on top of the game.
Focus on Improving User Experience
Google is big on user experience (UX). Most of the algorithm updates they’ve launched are focused on giving people what they are looking for. Websites and pages with relevant and trustworthy content are likely to appear on search results. This step goes way beyond the content of a webpage. User experience also includes the design and structure of the website. You’ll have to optimise and make navigation easy to encourage users to visit your site. With a better UX, your website is sure to generate more traffic and conversions. In addition, when people happen to search for a keyword you’re targeting, Google would make your site appear higher on search results.
Optimise Website for Voice Search
The voice search technology has brought changes on the way people behave. Since it’s appearance, users have somehow make use of it to look and search for anything they need. This is not surprising considering how people can conveniently use it whenever they have to find something. Aside from that, it offers accurate instantly. This technology allows users to search for anything they need hands-free. To adopt into this system, you have to optimise your website for voice command. This will make your site more reachable to those who are utilising this technology. Most search engine optimization services nowadays are offering this solution, so it’s possible to make it happen the easy way.
Having More Content Is Better
It is no secret that content is an important ranking factor for SEO. This is where search engines collect and crawl all the information they need to index a website. As the years go by, content still proves its worth in the industry. If anything, it has become even more significant. This is why it’s important to invest on high-quality content to make your website look good to both your target audience and search engines. Don’t forget to produce a content based on the keywords you’re targeting. To avoid keyword stuffing, you may opt to use variations when writing. Feel free to also use other content forms such as images, videos, infographs and the likes to diveo Makrsify it.
Take note of these things and make sure you apply these changes. These methods have been proven to add value to your campaign as well as put your campaign at better position. Aside from these, be sure to keep yourself well-informed about the latest trends and changes on algorithm updates.