Digital Marketing

What is CMS, how do they work and what are the most used

A good online presence is no longer just an option if you are looking to succeed. And it was to facilitate this journey that the CMS emerged.

Learn what CMS is and know which are the 3 Content Management System mostly used by internet sites

Being online is no longer optional for companies and has become an almost vital necessity for their success and brand presence. Whether through a website, a blog, or an e-commerce system.

The strategy is what builds the differential and brings many advantages. In addition to helping the business to accelerate sales, it is what marks the enterprise’s presence on the internet. However, many companies that do not yet have a space on the web claim that it is the lack of resources, manpower, and technical skills that hinder the creation of the website itself.

Content Management Systems, in English Content Management System (CMS), appeared to solve these problems and facilitate their presence on the web. However, to better clarify the topic we have gathered the main information on the subject

What is CMS?

In 1997, the company Typo3, aiming to make life easier for website creators, created the concept and the first CMS.

In practice, the system is used to create, manage, and publish content on the internet. All this in a simplified and intuitive way, without requiring advanced knowledge of web development.

The CMS was very well accepted in the market, precisely because it gives authors full autonomy over the content available on websites, blogs, or e-commerce systems.

In addition, it proved to be economically favorable, as it eliminates the cost of specialized assistance for simple routine maintenance.

How Content Management System works

All web sites are developed using several specific languages, such as HTML, PHP, JavaScript, among others.

What the CMS does is to organize, from a single system, all this “difficult” part of website development.

In practice, the programming is already ready on the platform, so that it is personalized by the user and thus obtain the final result, which is the ready site.

Generally, CMS has a control panel, which contains fields to be filled and fed with content in text, images, videos, etc.

All these contents are securely saved in a database, on the website hosting server.

Although there are paid CMS options, the most used ones are free and open source. This means that they have free code, open, created, and maintained by developers around the planet.

Must Read: Best CMS for SEO?

Advantages of a CMS

There are many advantages for companies that use a good CMS. One of the main ones is the range of facilitating resources available.

The index, for example, allows users to search for attributes such as publication dates, keywords, or authors. In addition, they can also segment posts by categories and tags within the site.

Another highlight is the review resources. They allow content made by a user with basic permissions to be reviewed, authorized, or revoked by another user with administrator permissions.

The 3 most used CMS

The W3Techs – Web Technology Surveys disclose reports that show the market share trends for CMS’s, since August 2017.

Next, check out the list of the 3 most used CMS with the largest market share, according to the mentioned ranking:

  1. WordPress
  2. Joomla
  3. Drupal

1. WordPress

Used by more than 31% of all internet sites, WordPress ranks first in the W3Techs ranking.

It is made for everyone, with an emphasis on accessibility, performance, security, and ease of use, as defined by the official website itself.

The organization believes in the democratization of content publishing and the freedoms that come with open source.

Founded in 2003 by Matt Mullenweg, WordPress emerged from the need, at that time, for a simple, elegant, and well-structured personal publishing platform.

Initially, the platform was more focused on Blogs. Today, WordPress can be used for any type of website. It doesn’t matter whether they are blogs, organizations, business, personal, or e-commerce systems.

Complete WordPress Guide: Everything you need to know to create a website

2. Joomla

Second in the ranking of W3Techs, Joomla! Founded in 2005, it is the CMS used by 3.1% of internet sites.

Like WordPress, it is also a free and open source. In addition, it was built in a framework that allows the creation of advanced applications.

Joomla is one of the most popular CMS, thanks to its community of developers and volunteers. They ensure that the platform is friendly, extensible, multilingual, accessible, responsive, and optimized for SEO.

In addition, of the 3 largest, according to the ranking, it is considered the middle ground between the complexity of Drupal and the simplicity of WordPress.

Joomla can be used for different types of websites, such as corporate, intranets, magazines, newspapers, online publications, e-commerce, government, personal, etc.

3. Drupal

In third place in the W3Techs ranking, Drupal is the CMS used by 2% of the sites on the internet and it is also free and open-source software.

Among the CMS’s presented, Drupal is the oldest. It was created in 2001 by Dries Buytaert and is the one that most requires technical knowledge to install, edit, and update this list.

The CMS has excellent native resources, with facilities for creating and managing content, always focused on performance and reliability.

Drupal can be used in several types of projects, from the simplest to the most complex.

What is the best CMS for websites?

As we have seen, the three CMS that are at the top of the ranking do practically the same thing. Therefore, its use should be defined according to your need. Thus, it is very important that you calmly analyze some variables to choose the best platform for your case.

Think, for example, what are the goals of your project? What functionalities are needed to implement your ideas?

In addition, what is the level of difficulty of use, compared to the skills of those who will operate the CMS?

Why adopt the use of a CMS?

The web, although extremely ‘new’, has news that appears ‘every day’. One example is the evolution from HTML to HTML5 and from CSS to CSS3. Sites need to be prepared for constant changes, without impacting the results.

Therefore, we will gather below the main reasons to convince you to adopt a CMS for your website.

  • Adding extra features like extensions and plugins;
  • Visual changes in a simplified way;
  • Application of SEO techniques;
  • The administrative area easily accessible from any location without the need for specific software;
  • Automatic security update;
  • Automatic language updates;
  • Low cost of updating and maintenance;
  • Content creation and editing;
  • Creating and editing friendly URLs to optimize SEO;
  • Choice of different templates;
  • Access logs;
  • More security with the use of databases;
  • Organization of contents hierarchically;
  • Optimization of site loading speed;
  • Control panel with support for multiple languages;
  • Performing SEO adjustments quickly;
  • Automatic responsiveness;


We hope that with this post, you have learned the importance of using a CMS on your website.

We learned the meaning, history, operation, and advantages of using a content manager on your website, blog, or e-commerce system.

Finally, we point out the three most used CMS in the world, and that the choice of the ideal platform occurs after a careful evaluation, taking into account the characteristics of your project.

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