The poultry manufacturing market comprises of poultry manufacturing by organizations which slaughter poultry and prepare processed poultry and meat by-products.
Poultry production includes chickens, ducks, geese, rabbits, small game, and turkeys. These days the poultry processing is carried out by fully or semi-automated activities in most of the countries. The companies in the industry package and distribute their products over various distribution channels, individual customers, and other commercial establishments.
Developments inbreeding have given rise to birds meeting the particular purposes and are increasingly productive, but further requires expert management techniques. The transfer of feed, slaughter and processing technologies have increased safety and efficiency, but favour large-scale units instead of small-scale producers. These developments have led the poultry industry and therefore the associated feed industry to proportion rapidly, to concentrate on the brink of input sources or final markets. Traditional small-scale, rural, family-based poultry systems still play an important role in sustaining livelihoods in developing countries, supplying poultry products in rural areas. The increase in consumer demand for livestock products in emerging economies such as China and India, owing to a substantial rise in poultry meat & egg production. Further, the consumption is predicted to fuel the growth of the global poultry manufacturing market.
According to the report, “Poultry Manufacturing Global Market Report 2019” Some of the key players operating in the market are Tyson Foods, Inc., JBS S.A., Pilgrim’s Pride Corporation, Wens Foodstuff Group Co. Ltd., BRF S.A., Perdue Farms, Sanderson Farms, Baiada Poultry, Bates Turkey Farm, and Amrit Group. The industry is very competitive due to the presence of various market players striving to manufacture products suitable to be used in multiple applications. High competition within the market is pushing manufacturers to supply innovative products.
Increasing health awareness about the consumption of meat and its products with limited cultural barriers on consumption are expected to support growth of another poultry segment during the forecast period.
The Asia Pacific held a dominant position in the global market and accounted for more than one-fourth of the overall share in the poultry market, in terms of revenue. The Asia Pacific accounts for the main share of the worldwide population, which ends up generating higher demand for poultry products like meat and eggs. For instance, Food & Agricultural Organization (FAO), China accounts for a per capita poultry consumption as 11.6 kg. This is further expected to drive the growth of Asia Pacific poultry market over the forecast period. The presence of a giant population and increasing disposable incomes are likely to trigger the market growth at the fastest rate in the Asia Pacific. The Asia Pacific owing to emerging economies like China, India, and Malaysia features a competitive edge over other regions on account of the abundant availability of low-cost labour and agricultural land. The region is expected to grow over the fastest rate, in terms of both volume and revenue, over the forecast period due to the large population and increasing disposable incomes of consumers. Emerging regional players or new entrants, especially in developing countries, are likely to possess increased opportunities to enter the market.
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