Digital Marketing

Instagram Reel: What It Is, How It Is Created and Why It Is Different From Tiktok

In recent weeks, we hear more and more often about Instagram Reel, the new video feature launched on the platform to be able to better compete with TikTok.

Once again, as happened with Snapchat, Zuckerberg manages to extrapolate an interesting function from one of its competitors and bring it to success. We’ve seen him do this before, and now history could repeat itself with Reel.

On the other hand, it is certainly no coincidence that Instagram offered users the new video sharing option just when TikTok began to experience a difficult moment.

The tough decisions of the governments of Australia and India, which have decided to ban the Chinese App, and the complaints of large companies about the security of user data have done nothing but pave the way for the arrival of Instagram Reel.

But what is it really about? How does this new option work? And how is it different from TikTok? Let’s find out together.

What is Instagram Reel?

Reel could be defined as a sort of App within the App, but it is undoubtedly easier to say that it is a feature that allows you to record and share 15-second videos – otherwise known as “Reels” -, with the possibility of adding effects. Graphics and musical backgrounds. In short, the functionality that made TikTok famous all over the world.

In the case of Instagram, however, the videos will appear directly in the user’s profile, in a special section dedicated to Reels. And, like the other contents, they will be visible in both the main Feed and the Explore section of the platform.

Having clarified what it is, let’s now see how it works.

How to make a Reel?

As you can imagine, to better compete with TikTok, the Zuckerberg platform has tried to design a functionality as simple and intuitive as possible. To access Instagram Reel, in fact, you just need to access the camera and select “Reel” at the bottom.

At this point, on the left side of the screen, you will see all the creative tools you can use to create your content. There are four options available to you:

  • Audio, which allows you to add background music to your video, either by choosing a track from the Instagram library or by uploading your own audio. In the latter case, the audio will be attributed to your profile and other users can use it for their Reels simply by selecting the “Use Audio” item from your content. Of course, this option is valid only if you have a public profile open to everyone
  • Speed, which gives you the ability to speed up or slow down a portion of the video or audio of your Instagram Reel
  • Effects, the tool that allows you to use augmented reality filters and effects to create unique and original content
  • Timer, which allows you to set a timer to record your video without having to hold your smartphone in your hand. Just set the duration of the content and then press the “Record” button. The countdown will start automatically and you can record in total peace of mind.

Once you have identified the creative tool that best suits your needs, you can begin recording. Indeed, Instagram Reel also gives you the opportunity to create multiple contents in sequence, so as to assemble them together to form an original and impactful content.

Clearly, as with Stories, holding down the “Record” button you will see the recording progress. Just leave it to interrupt it and, if you want, start a new one.

How to share a Reel?

According to Create Whiteboard Animation Online As anticipated, Instagram Reel allows you to share your content both in the main Feed of the platform and in the Explore section, thus allowing you to expand your following and make yourself known by the community. It all depends on the type of your profile.

If you have a public profile, then you can share your video both in the Explore section and in your Feed. Conversely, if your profile is private, the platform allows you to share it exclusively on the Feed, so as to make it visible only to your followers.

Having clarified this, let’s try to understand how to share your Reel. Once the registration is complete, you will find yourself in front of a sharing screen, which will allow you to choose a cover image for the video, add a caption, tag friends and insert hashtags.

From this same screen you can also choose whether to share your video as a Story, thus making it visible for only 24 hours.

In any case, once you have entered all the relevant information, your Reel will be published in the appropriate section of your profile. And in the Explore section, if you like.

Instagram Reel vs TikTok: what are the differences?

Although Instagram Reel took a cue from TikTok in all respects, there are some substantial differences between the two platforms. Starting with the fact that Reel would seem to be more of an Instagram feature rather than a real platform.

But beyond that, there are substantial differences in terms of content sharing.

Starting with the length of the videos: up to 15 seconds for Instagram Reel, and up to 60 seconds for TikTok. But the layout of the content creation screen also appears to be slightly different, although the tools available are almost the same.

In any case, if you are very careful, you will notice that these creation options are located on the right side of the screen in the TikTok App, but on the left in the Instagram one.

But let’s go further. The Chinese App offers the incredible functionality of duets, allowing you to create real video collaborations, placing two different recordings side by side.

This is an option that has been incredibly popular on TikTok, but which Instagram Reel temporarily lacks.

Beyond this, there is a fundamental detail that marks the sensational difference between the two platforms. There is no need for an account to view TikTok content. Conversely, to access Reel you must necessarily have an Instagram profile.

And this is a rather important difference, because it makes us understand that users may be more enticed to use TikTok precisely because of its greater flexibility in using content. A detail not to be underestimated.

Here another big difference emerges, namely that Instagram is a Social Network which is therefore based on the bonds and connection between users, while TikTok is to be considered as a platform for use and creation of content.

Finally, it must be considered that the Chinese App boasts two different types of Feed: the “For you”, within which you will find the contents suggested by the platform based on your interests, and the “Followers”, where you can view the videos of the users you follow.

Conversely, as you know, Instagram Reel has only one type of Feed, which is the same as the entire platform. This means that if you want to see the Reels of a person you don’t follow, you have to search their profile every time.

And while the “Explore” section can be considered an alternative to TikTok’s “For You” Feed, we certainly can’t say it’s the same thing.

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