Since the industrial revolution, the global marketplace has been undergoing the biggest transformation from traditional to online marketing. As more and more businesses have adopted online marketing techniques, other businesses have been forced to follow suit so as to not fall behind. However, this is not a bad thing. Nowadays, people spend majority of their days consuming digital content, whether that be by smartphone, laptop or desktop. The average person will use search engines for virtually anything, ranging from finding directions to the best price for a product. (Information source: https://macrocosm.co.za/)
Where does your company fit into all this? Well, your company’s main goal, in terms of digital marketing, would be to achieve the coveted top ranking position on the search engine results page, such that when consumers search for a product or service online, which is related to your company, your website will be one of the first they see. With the right digital marketing agency in Cape Town, you can have a digital marketing strategy in place that will ensure you achieve all your company’s digital marketing goals.
Now that you’re clued up on the essence of digital marketing, let’s discuss how it can transform your business.
1. The Equal Opportunity
In the past, only larger companies were able to finance a successful digital marketing campaign. However, nowadays, with the provision of digital marketing agencies in Cape Town, there is equal opportunity for all companies. Digital marketing allows companies of all sizes to not only engage with new customers, but also other customers that may not have access to their physical store.
2. You’ll Require a Much Smaller Marketing Budget
Digital Marketing is far more affordable and cost-effective when compared to traditional marketing. For a fraction of the cost, small businesses now have access to more effective marketing channels. Regardless of whether it’s through social media, e-mail marketing, pay-per-click marketing, etc., it’s still far more reasonable to opt for digital marketing than traditional.
3. Your Business Appears More Trustworthy
It should come as no surprise that customers are more likely to purchase products that they know have been previously tried and tested. Since digital marketing relies on social media testimonials and reviews, it makes your company appear more trustworthy. The more reviews you have, the more trust people will put into your brand.
4. You Can Interact with Your Audience
Thanks to digital marketing, businesses can now interact with their target audience in real time. Thereby, allowing you to gain deeper insight into what it is people want and are searching for.
Other ways that digital marketing transforms people’s businesses is that it has a much higher ROI than traditional marketing, you obtain a higher revenue and there is immense potential for conversion optimisation.
An important note is that you can only benefit from adopting digital marketing in your company. If you’re a relatively small, start-up company, enlist the assistance of a digital marketing agency in Cape Town. That way, you have access to professionals and expert advice, without having to worry about paying an in-house digital marketing team’s salaries.