Consider this example – You are looking for a spa service online and shortlist one in your locality. What is the first thing that you would do? To immediately pick up the phone and check out reviews about that spa on Google.
This is what every person does. Google reviews are the reviews that you see on the Google my business page whenever you search.
Embedding Google Review Widget on your website can do wonders for your business.
If you are a business/ brand and not utilizing the power of reviews to upscale your business, then you surely are missing out on boosting your business and sales.
Importance Of Google Reviews For Any Business
Surveys suggest that 6 out of 10 people check out Google reviews before purchasing a product. These statistics clearly show that reviews are much needed for your business and can drastically help your business grow and reach the pinnacle of success.
1. Better The Reviews, Higher The Ranking On Search Engine
If you are doing well and have multiple good reviews about your brand/business from your customers, then there is good news for you!
Google always displays the businesses with maximum stars higher on the page as compared to other businesses.
However, to get good reviews you need to actively engage with your customers and encourage them to review your business. It doesn’t matter if they don’t give you 5 stars all the time.
The sooner and more you get reviews, the better it would be for your business.
2. Boost The Click-Through Rate
Displaying your star rating next to your business on the search engine increases your click-through rate drastically.
Since good Google reviews create excitement within customers for your brand, they are immediately compelled to click on the website to check your products or services.
3. User-Generated Content
User-Generated Content is unbiased since it is created by the customers. Customers read the reviews and trust other customers more.
Whenever you publish a blog from the brand’s side, there may be a chance that the content is biased and from the perspective of the brand.
User-Generated Content is the most genuine form of content created by the customers and it helps other customers to connect with the brand better.
3 Best Tools To Embed Google Reviews Widget On Your Website
Tagembed is the best platform to efficiently collect, curate, and embed Google Reviews Widget on your website.
Apart from that, Tagembed also offers a customization feature using which the users can effectively customize the widget using themes, layouts, colors, fonts, and other branding options. With the moderation panel, users can monitor the content of utmost quality and remove any unwanted reviews using the profanity filter and maintain the content quality.
As we are all aware, analyzing how the widget is performing is extremely important too. Tagembed offers the option to analyze the performance of the widget on your website. Using analytics, you can see the total impressions, number of clicks, total visitors, and other crucial details.
Tagembed has integration with multiple website building platforms like HTML, WordPress, Wix, Shopify, etc.
Another good tool to embed Google reviews on your website is Elfsight. The tool effectively does the needful by collecting and curating google reviews and embeds them on the website in the form of a widget.
Elfsight offers 6 layout options to select from and you can set the width and height as per your convenience. Elfsight offers 3 templates using which you can make the widget look more attractive and stand out.
3. Embed Social
Embed Social is a tool using which you can collect User Generated Content automatically and embed it on the website.
Apart from Google, you can collect reviews from Facebook, Twitter, and various other platforms too. This tool is highly useful and customizable too.
Wrapping It Up
Reviews showcase how people connect with your brand. Good reviews can be extremely useful for your brand and embedding the Google reviews widget on your website can tremendously increase your engagement, build faith in potential customers, build social proof for the brand, increase their brand awareness, visibility and value all at the same time!
Customer reviews are like the representation of a brand image. They have the power to break or make a company. Even if the review is negative, you will get a clear picture of the scope of improvement of your company, the product or service which people did not like, and work towards its improvement.
Embedding reviews on the website creates trust, demonstrates integrity, showcases integrity, and more.
In short, reviews are of great importance to your brand’s business.
If your business takes embedding google reviews on the website into consideration then the brand can considerably increase traffic on your website as well as offline in the business store.
To unlock the possibilities for the success of your brand can be done easily by embedding Google Reviews on your website.